But, lovers of graphic design, fonts, and typography, or anyone alike really, are welcome to critique the design. Perhaps you’re not a GTA fan or even play video games at all. I was consulted about the Vice City logo but my only recommendation that they draw it with a marker as opposed to using a font.” I worked in the Toronto studio tho, the packaging and other promo stuff was done in their new NYC office but we didn’t have much contact with them. I think it was just before I started working on GTA London 1969 when they started using Pricedown for the GTA US packaging. The original UK packaging used a sort of sixties retro font from House Industries. “Coincidentally, I was working at Rockstar when they used the font but they had no idea that it was from one of their own employees. I got a chance to speak with Ray and ask him about the font and his relationship with Rockstar (an interesting tidbit for other Rockstar or typography fans I’m sure): Gta 6 Logo - GTA 5 / Grand Theft Auto V Update 5 PC - A logo is a symbol, mark, or other visual element that a company uses in place of or in conjunction with its business title. The font I used, made famous by the wild popularity of the GTA series, is called Pricedown. I wanted to freshen up and modernize it a bit with a cleaner, more minimalist look for 2011-2012. As you can see, the GTA logo usually consists of more embeveling, strokes, and outlines.
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